How to market yourself as a Kids Life Coach

I am going to jump right in by asking you a question: "How do you stand out as a Kids Life Coach?" The truth is that when I started coaching children in 2003, I was flying solo! Now Kids Life Coaches are easily and readily available because there is such a need and such a demand. There is also more than enough work to go around! So how do you manage to capture your piece of the pie?

By being authentically you and by harnessing your interests and experience to SERVE your clients. Yes...you stand out by being of service. Anybody can market on social media by creating a reel or posting something intellectual, but are you really connecting? 

You see I still even after two decades of coaching children for a living...get asked the question. Is there a market for Kids Life Coaching? Why isn't this more of a thing? Why haven't I heard of it before?

This means these people have only recently set their RAS (Reticular Activating System) to notice how poorly educated coaches are flooding the market. You know the type of Kids Life Coach I am talking about. They start with good intentions, rush into things and then being unprepared they don't get results. This is NOT the way to market yourself!

The secret lies not in the grand gestures you make, but in the genuine connections you create, starting with what you already have. Your journey to becoming a world class Kids Life Coach is a narrative filled with unique experiences, challenges, and triumphs. Marketing yourself authentically is about sharing your story with your audience. Let them see the real person behind your brand. Whether it's through a heartfelt blog post, a candid video, or a series of engaging social media posts, your story is your most powerful marketing tool. It's what makes you relatable and builds trust with your audience.

You don't need a massive following to make an impact. Start with your current network of family, friends, and acquaintances. These are the people who already know and trust you. Encourage them to share your content or services. Word-of-mouth is incredibly powerful, especially in the family and parenting space, where trust is paramount.

You might not have a big marketing budget, but that doesn't mean you can't make a splash. Utilize free or low-cost marketing tools and platforms to get your message out there. Social media platforms, like Instagram and Facebook, are great for connecting with your target audience. Tools like Canva can help you create professional-looking graphics, even if you're not a designer.

My biggest advice though is instead of focusing solely on selling your Coaching Programs,  focus on providing value. Share tips, insights, and valuable content that addresses the specific needs and challenges of parents and families in your chosen niche area. When you help someone solve a problem, you're not just making a sale; you're building a relationship and adding value to their life.

Consistency is key in marketing, but it's not just about posting online regularly. It's about consistently being your authentic self. Your audience should be able to recognize your voice, your values, and your commitment to helping families thrive in every piece of content you share. This includes the talks you do in schools, the newsletters you write and the flyers you produce. 

Marketing yourself authentically doesn't require an arsenal of tools or a hefty budget. It starts with leveraging what you already have: your unique story, your network, available resources, your knowledge, and most importantly, your authentic self. At Kids Life Studio®, we believe in the power of authenticity to not only attract your ideal clients but to make a lasting impact on the lives of families and children you aim to serve.

Remember, your authenticity is your superpower in connecting with your audience and growing your brand. Marketing yourself this way is the only way!