Play Based Coaching is the answer to your question about Kids Life Coaching!
Feb 27, 2026
DISCLAIMER...do NOT read this if you are not ready to hear the truth about Play Based Coaching. This is not AI generated and solely my own thoughts and writing.
I’ve spent over two decades working with children and young people, starting my early career as a special needs school teacher and later completing a Master’s in Clinical Child Psychology as a mature student. Then in 2022/2023, I was a Doctoral reader in Psychiatry at Oxford University and involved in a £24 million research project relating to ACE's (Adverse Childhood Experiences).
Yet NONE of this means a thing when it comes to my Play Based Coaching System® which I designed in 2003.
Since the pandemic, I have been navigating a brand new landscape. One that was non existent but now flooded with mediocre kids life coaches. Multiple companies popping up to offer "accredited training" and making claims they cannot keep and thinking that hiding behind a badge and tick boxes is enough to hold them accountable. I have built a global network of Play Based Coaches based on ethical standards that are regulated internally and underpinned by values that put children's safeguarding and wellbeing first.
Yet NONE of this means a thing when it comes to my Play Based Coaching System® which I designed in 2003.
You see before play became a buzzword and mindfulness became a trend, and Kids Life Coaching became a "thing", I was coaching. I knew some of the evidence of what supposedly worked according to the textbooks....yet, I intuitively navigated neuroscience, developmental psychology and the underpinnings of social psychology to design a system children could easily relate to. If it was a trend I've studied it. Seen it come and go. I have predicted failed projects within education systems and I have navigated wasted funding just because academia says so.
Yet NONE of this means a thing when it comes to my Play Based Coaching System® which I designed in 2003.
I DID NOT study Play Therapy. I DID NOT study as a Life Coach yet I developed a world class Play Based Coaching System® that is adaptable across countries, languages, cultures and religions.
How did I do this?
I truly truly care.
I do NOT tick boxes. I have never followed the easy route to make money. I don't oversell. I just show up as The Secret Parent who is childless not by choice in a world designed for parents by default. I do my best for children I will never meet because....
I truly truly care.
I have been told not having children of my own leaves gaps in my knowledge and that this is a weakness. I haven't listened. I remain sharp and my knowledge is based on what children need and what they want but what they DO NOT get in mainstream gold standard evidence based (supposedly) well researched methods.
You see research is flawed and humans are ego driven. Just like I am right now singing my own praises for my own Play Based Coaching System® that has traversed the globe with just me at the helm. Just like the millions of psychologists and play therapists are staying steadfast that their way of doing things is the right way.
But is the gold standard researched route the right way?
I have ample evidence of the flaws in current systems, having worked in multiple contexts with people across the globe. This is why I can say this with conviction.
Yet NONE of this means a thing when it comes to my Play Based Coaching System® which I designed in 2003.
I developed Play Based Coaching® as a framework grounded in developmental neuroscience that translates regulation, co-regulation, and agency into practical, relational strategies.
Here’s what I’ve learned in the over two decades I have been doing this work:
Since 2003, kids life coaching has grown beyond its original context and is now used internationally helping educators, clinicians, and youth workers create environments where young people can thrive.
For me, this work has been about meeting young people in their language, not expecting them to meet ours. Developmental neuroscience shows that regulation comes before reasoning, and Play Based Coaching makes that insight practical.
Yet NONE of this means a thing when it comes to my Play Based Coaching System® which I designed in 2003.
Young people thrive when we align practice with how their brains actually develop and when we remember that curiosity, compassion, and creativity are as essential as any degree or credential.
Play Based Coaching is not a trend. It is not a knee jerk reaction to a world going wrong. It is my carefully formulated system rooted in science, rigour and most importantly, ethics. We have been leading the way globally for decades and will continue to do so.
Yet NONE of this means a thing when it comes to my Play Based Coaching System® which I designed in 2003.
What truly matters is YOU. Showing up for children and using your strengths and talents to leverage and promote children to do the same! Being a good role model and excelling is not just about my Play Based Coaching System®. It is more than that. It is grounded in the belief that collectively we have created a movement that will no longer bow down to the mainstream and hide in the shadows waiting for validation.
We are doing the work on the ground and in the trenches and we are measuring results and we are getting it right. Our evidence is there. If you know you know!
Remember that your system, your Play Based Coaching methods, your frameworks mean NOTHING...without integrity, truth and a true calling and purpose for making the world a better place.
This is why Play Based Coaching is the answer to your question about Kids Life Coaching. You don't need fancy frilly theories, you need what works. So keep doing what you are doing as a certified Play Based Coach or if you want to learn how...connect with me!
